Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
Kevin Kevany interviews several leading crystal ball gazers on the rise of ‘effectiveness’, ‘responsive design’ AdWords Express, YouTube, email’s survival and a whole lot more.
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Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. By Kevin Kevany.
Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.
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Wednesday 11 November 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
One week after the election, Ready to Rise returns for ‘After the Result’ to help Kiwi SME owners plan ahead for their next bold move, and hard-won growth. Get your tickets for this must-attend business breakfast.
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Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
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