As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
From airport kiosk hustle to global eSIM success, SimCorner is redefining how travellers stay connected across borders.
![Smartphone-connectivity-best-concept-[Converted]](https://nzbusiness.co.nz/wp-content/uploads/2016/06/Smartphone-connectivity-best-concept-Converted-300x226.jpg)
Marketing in 2012 is about getting the basics right before ‘moving into your client’s pocket’. By Kevin Kevany.
Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.
Upcoming event
Thursday 30 July 2026 | 7:00am – 9:00am
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
Latest issue
Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
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