Marketing

With the ever-increasing popularity of video content, it’s more important than ever for small business owners to leverage the power of social media. Unfortunately, most business owners struggle with finding the time and resources to create a strong presence on these platforms. The good news is, with the right strategy, the process of producing engaging and effective content can be painless and not at all time-consuming. As a video production company that specialises in content, we will share some practical tips for small business owners to make the most out of these platforms, with minimal time investment. To make sure we are all on the same page, the short-form videos mentioned in this article refers to 60 seconds or shorter

Rob Keating explains why you should be investing more into a content-based marketing strategy. In today’s crowded and competitive marketing spaces, we as consumers are exposed to content that is delivered through more mediums than ever before. For example, an average person is exposed to around 4000 ads per day, meaning the amount of information we can consume on a daily basis is incremental and can be somewhat mind-boggling! We are consuming more and more content, from every angle, even if we are not consciously doing so. Now you may be thinking – yes, I know there is an enormous amount of content out there everywhere I look – but is a content-based marketing strategy right for my firm? Simply

As New Zealand experiences high inflation, and concerns over rising prices hit consumer sentiment and spending, brands may need to take a more conservative approach to this year’s investments.

New research: Were Kiwi companies tweeting empathetic messages during the global pandemic because they really cared, or so they would appear more likeable and caring?