Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Mat Wylie explains how instilling a culture of customer retention and great experiences both empowers your team and boosts profits. There are few things more powerful to your business than delivering an exceptional experience and keeping your customers coming back. In fact, data from Frederick Reichheld of Bain & Company shows that increasing customer retention rates by just five percent can increase profits by up to 95 percent. That’s a solid foundation to get through leaner times, get an edge over competitors, and invest more back into your business. Having received and analysed more than six million pieces of feedback for our clients at Customer Radar, we know that it’s the customer experience that makes or breaks a business’s ability
For many business owners social media has a reputation for being ‘too hard’ and a ‘time-wasting pain’. Christine Westbury is on a mission to change this perception. “We are noticing that businesses who are leveraging social media for story-telling, brand building and employment attraction are standing out among the crowd,” shares Christine Westbury. “The truth is, social media has evolved the way we perceive and learn about businesses. People want to see the humans behind a brand, who they will be working with and the ‘good’ they are doing in the world.” A human-centric approach to social media helps employee recruitment, too. This has been a major headache for many businesses over the past 18+ months and it’s been difficult
What is ethical marketing all about and why should your business engage in more ethical marketing practices? Alex Ford provides the answers. Everywhere you look, there’s a focus on sustainability and ethical practices. Businesses are using more environmentally friendly packaging, or printing less to save paper – but is their marketing ethical? Ethical marketing is a relatively new concept, and many people aren’t aware that such a thing even exists. But in a time where social media platforms are engaging in questionable practices, and our online worlds are saturated with more and more digital waste, businesses should be scrutinising the impact of their marketing practices What is ethical marketing? Ethical marketing encompasses many different things depending on what marketing
Rachel Klaver explains how to create a successful trust-building content strategy by looking after the five main stages in a customer journey. As a marketing strategist and trainer for small businesses I have taught everything from how to change the colour on a Canva design, write a caption, or create a Tiktok. These are all skills we all need to magically know to market our own small businesses (or at least know enough to be able to brief someone else), and often they are far easier to do once you’ve been given a few tips here and there. The hardest part of creating content is to trust. Trust that you will attract your ideal customers and they will want to
Webflicks Founder/Producer Lou Harness shares ten ways to prepare for your on-camera appearance. In this age of remote working and digital-first communication we’re all on-camera now more than ever before – whether we like it or not. From the now ubiquitous video conferencing, webinar panels and shoot and share social video through to brand video featuring employees – video is everywhere in business. And while we’re all pretty down with Zoom or the odd candid social moment, it’s another thing when you need to face the camera for website brand or evergreen video projects. We’ve interviewed an incredible range of people – from Founder and CEO level through to private individuals on deeply personal subjects. Some people are naturally confident and articulate
The FTCNZ has strengthened business relations between Fiji and New Zealand further by showcasing Fiji’s finest skincare brands at a leading Expo.
Upcoming event
Wednesday 11 November 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
One week after the election, Ready to Rise returns for ‘After the Result’ to help Kiwi SME owners plan ahead for their next bold move, and hard-won growth. Get your tickets for this must-attend business breakfast.
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Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
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