Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Results from a recent Adobe study of more than 1,000 New Zealand consumers and 100 senior business leaders reveals a strong correlation between brand trust and consumer behaviour. Among Kiwi consumers, 57 percent say they will stop purchasing from brands that break their trust, while the data shows consumers will spend more each year with trusted brands. When asked whether they consider digital or in-person experiences to be more important in driving trust, only 14 percent of New Zealand consumers favoured digital experiences, compared to more than a third of APAC consumers (35 percent). This compares to 35 percent who say that in-person experiences are more important as trust enablers, and 52 percent that say that both are equally important.
Want to build relationships with your ideal international clients? Cynthia Dearin has four steps that will help get you started.
Business and marketing strategist Judy Celmins explains the seven stages that can develop the heart of your business and grow it. If blood flow is restricted to your heart, you’re straight off to the specialist – it needs urgent attention to keep you alive! Your business heart is no different, and a timely diagnosis can be a life-saver. Especially as we navigate the tough times. Essential Fuel: First, you have to understand what’s driving the heart of your business. And the easiest way to identify that is to ask yourself, what can’t the business do without? And I’m pretty confident most of us would agree it’s customers. You can always find a new product or service to satisfy your customers, but
Petfood brand WildHQ has secured national distribution with Fresh Choice supermarkets only one month after launching at the Nelson Saturday market. The new brand is the brainchild of friends Blair Chapman and Pete Kinane who combined their backgrounds as a commercial helicopter operator and police dog trainer to launch their new WildHQ venture. “When COVID-19 reared its ugly head and the world went into lockdown and tourism ground to a halt, Pete and I were chewing the fat over the phone and got talking about our dogs,” says Blair. “We have five dogs between us and we were talking about how much we missed being out in the bush. And then our wild idea was born.” “We went from chatting
Richard Conway explains some simple SEO techniques that business owners can use to edge the competition. The past two years have cemented search engine optimisation (SEO) as perhaps the most important aspect of any business’s digital marketing strategy. If implemented properly, appearing organically on the first page of Google for the terms your target market is searching for is a proven way to drive sales, brand engagement, and loyalty. Google dominates the search engine landscape in New Zealand, accounting for more than 93 percent of all searches in this country. That’s a massive playing field for your marketing efforts. It’s also a level playing field. Google does not share its algorithms, so no business benefits from any insider information. The
The pandemic has forced us to look more closely at our spending habits and consider the impact of where and how we’re spending our hard-earned dollars. Supporting local business, shopping sustainably and buying only what’s needed are the key trends to come out of Neighbourly’s State of the Neighbourhood | Te Āhua o ngā Hapori survey. The survey explored how the pandemic had shaped the way Kiwis live, shop and interact with their community, gathering more than 7,000 responses from across the motu. It’s the first in a new insights series that seeks to understand the ‘neighbourliness’ of New Zealanders in an era of social distancing. Ninety-six percent agree shopping locally is important, and more than half (54%) said the
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