Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
An innovative new retail model developed by a Kiwi social enterprise is set to provide a solution for consumers wanting to trial products after hours, away from other shoppers, as well as high pressure salespeople. The experience is described as a hybrid between a keyless entry hotel room and a bricks & mortar retail showroom and can be adapted for a range of industries which have displays of bulky or high-ticket items – including automotive suppliers and furniture. The remote access showroom was developed by Comfi, the country’s first online bed retailer with a social purpose, which provides a full sleep solution for a child in need – including a single bed & base, and a pillow for every five
Social media is a valuable marketing tool for any business when it’s done well, writes Sarah Geel. She examines the latest social media trends for businesses and how to leverage them. Social media is an incredibly valuable nail in a business’s toolkit and when it’s done well, it can provide merit in a number of different outputs. Not only does it allow for organisations to spread their message with consumers in a cost-effective way, but it is able to provide a depth of personality to a brand and distinguish its voice. Social is shaping the way forward. I’ve been an avid user of social media, personally and professionally throughout my career. When I first delved into this space around ten years ago,
Customer relationships will need some work after becoming frayed by pandemic restrictions and social distancing, says digital marketing agency director Bejoy Jose. Now, as New Zealanders finally start to look to life in a post-pandemic economy – with the disruptions and challenges that isolation and rising inflation may bring – Kiwi SMEs will have a better chance of getting through if they prioritise customer relationships and connectedness. That’s the view of Bejoy Jose (pictured above), the director of Mello Technologies – a digital marketing agency and authorised Zoho Customer Relationship Management partner based in Auckland. He says its often the aftermath of global events like, for example, the global financial crisis (GFC) that causes the most casualties because SMEs have been
Comvita has announced a new collaboration with Microsoft, with the creation of an immersive multi-sensory consumer experience powered by Microsoft’s HoloLens technology. Launched this month to consumers at Expo 2020 Dubai, the experience represents the next step in Comvita’s mission to transform the consumer retail experience, following the opening of its award winning multi-sensory space, The Wellness Lab, in Auckland in 2021. With its application of Microsoft’s HoloLens technology, Comvita has transported the Wellness Lab’s 180-degree theatre experience into the fully mobile headset, enabling it to connect consumers anywhere in the world to the unique benefits of Mānuka honey and the magic of bees and nature. “We are super excited to have collaborated with Microsoft on this world-first consumer-led application
David Downs goes around the world to see what other markets’ current perceptions of New Zealand can teach us, and identify which of our values we should spotlight in 2022. There can’t be many bigger learning opportunities for countries than a pandemic. In 2020, New Zealand earned international acclaim for its swift management to keep Covid-19 out by closing our borders. Now, our global counterparts are asking ‘at what cost’? As the government agency helping businesses tell their story to the world, New Zealand Story late last year released research revealing key shifts in how the country’s trading partners perceive New Zealand in 2021 compared to 12 months prior. It brought into the spotlight some positives, as well as some
New Zealand’s pioneering organic apple cider vinegar producer has a refreshed image for its flagship product, reflecting the business’s evolution from original disruptor to industry leader.
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