Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Accessible, flexible and engaging, video is an incredible medium for connecting and communicating in a time of change, writes Webflicks founder/producer Lou Harness. The past year has seen an exponential rise in video consumption in all its guises. The seismic shifts in our personal and working lives wreaked by a global pandemic continue to create challenge and change. With normalised remote working and the isolation imposed by rolling lockdowns, video has played a vital role in the way we do business and connect with one another. Accessible, flexible and engaging – video is an incredible medium for connecting and communicating in a time of change. Video has been a star player in the marketing world in the past decade. The stats say it all –
MasterChef winner Brett McGregor has joined Kiwi start-up MenuAid on a mission to be the number one go-to dinner solution globally. If lockdown has taught us anything, it’s that there’s no more universal question than ‘what’s for dinner?’ Now there is a solution to that pressing question, thanks to Christchurch-based millennials Toby Skilton and Elise Hilliam, who have created New Zealand’s first meal planning and food delivery platform, MenuAid. The start-up launched in September and is solving the “What’s for dinner?” dilemma in a new and exciting way with weekly recipe inspiration, an automated shopping list and flexible shopping options. Toby and Elise came up with the idea after finding themselves in a food rut where they kept looping back
A digital gift card for use in hospitality venues across the country has been launched by Hospitality New Zealand. The Hospitality KOHA Card epitomises great Kiwi hospitality – a digital gift card that can be spent on food, drink, activity and accommodation, to create memorable Kiwi experiences It can be purchased online, sent to any cellphone number, stored digitally in a smartphone wallet, and redeemed at any hospitality venue. It works like this: a purchaser buys a card online, nominates a value, and provides the phone number of the recipient the recipient receives a text with a personalised message and link, which is clicked to receive the electronic card and reveal the value the card can be saved into a
Ben Paul shares six simple steps that you can take during lockdown to stay relevant and top of mind with your target audience. When the latest lockdown was announced I don’t think many of us thought we would still be operating within restrictions through October and beyond. In Auckland, Level 3 restrictions have meant that doing business itself is very difficult as people juggle work and home life, which happen in the same physical location. And yet for businesses to survive and thrive they need to continue to carry out sales and marketing initiatives, alongside their day to day business. While digital marketing and advertising works well for click and collect B2C businesses, and those able to trade with the public,
Having previously owned three businesses, Better to Give’s Lani and Phil Wards are no strangers to hard work. However, Covid forced them to re-invest into something that can withstand adverse circumstances. Lani describes herself as a lover of creativity and beautiful things while being a natural gift giver. Paired with Phil’s passion for fine wines and decades of business experience, it meant that the idea of curated premium gift boxes was something that, as Lani puts it, “just made sense”. “We want to really create an experience, not just for the receiver, but for the gift giver too. We design and curate our gifts in the same way you would – with careful thought, consideration and love.” With the latest
New Zealand has a major skill shortage in the trades. It also has many capable women who could be part of the solution, writes Fiona Clark. Last year Covid-19 contributed to more than 20,000 women losing their jobs in New Zealand1. At the same time our booming building and construction industry is now experiencing a significant shortage of workers across the country. The question is: could both these issues be addressed in tandem? On a practical level, trades companies need staff, and there are extremely capable women out there requiring jobs – women who have transferable skills and can be part of the solution. For employers it’s a great time to think differently about who they employ, and how they
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