Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an important and effective channel to engage with, and market to, your target audience. Whilst I’m not a professional social media expert, I manage to get inbound leads on a weekly basis through LinkedIn and have even had business through Twitter. LinkedIn is my main channel for business-to-business social media. I have about 6,000 followers and I try and put up informative, educational, and positive posts for my audience to engage with. At no point do I post salesy messages or engage with keyboard warriors. This month I have reached out to five social media experts I know and
Kim Goodhart explains how and why you should be using video storytelling to build committed relationships with your customers.
Paráoa Brewing Co is a new business looking to change the culinary and entertainment scene on the Whangaparaoa Peninsula, with its live events venue, Asian Fusion restaurant and exotic drinks.
Gert Venter explains the changes Covid has brought to the events industry, and why events are now more crucial than ever for business success.
Link.Ability is a New Zealand book written by Lynnaire Johnston, and full of valuable insights, essential know-how and practical tips to help you get the best from LinkedIn. It is broken into four sections, Connecting, Publishing, Engaging and Direct Messaging and covers topics such as “Becoming the company of choice in your industry”, “Being invited to speak at international events”, “Achieve recognition as a leader in your field of expertise” and “landing the job of your dreams”. Connecting looks at strategies to make sure you connect with those who are potential clients or advantageous to you in other ways, rather than just amassing connections for the sake of it. Publishing covers the various ways of posting, revealing the best practice and
The Whāriki Māori Business Network has partnered with Facebook to offer free digital skills training to grow the Māori digital economy through a new in-person programme. The seven city roadshow aims to empower Māori businesses with digital skills to attract more customers nationally and globally. According to Whāriki’s own research, digital technologies have been important for 89 percent of its members since the start of COVID-19. Feedback from members also shows the positive impact of Māori business owners sharing their experiences in encouraging others to upskill to find new markets online. Activewear company Aria Collection was established in 2020 to help wahine implement positive mindsets, after owner Harmony Huntington was encouraged by positive online feedback. Harmony joined a panel kōrero at
Upcoming event
Wednesday 11 November 2026 | 7:00am – 9:30am
📍 New Zealand International Convention Centre, 101 Hobson Street, Auckland
One week after the election, Ready to Rise returns for ‘After the Result’ to help Kiwi SME owners plan ahead for their next bold move, and hard-won growth. Get your tickets for this must-attend business breakfast.
Latest issue
Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
Latest articles
Get practical insights, expert advice, and the latest from New Zealand’s SME community — delivered straight to your inbox in our fortnightly newsletter. Plus, access our latest digital issues anytime.
