Philippa O’Mara explains the principles behind business growth, and which levers are most effective. There’s a great deal of talk at the moment about the economy growing and businesses with it. Understanding the principles behind business growth is important, whether you are trying to grow, planning how to grow faster, or even trying to keep control of growth. Good growth is always the best growth, after all. Let’s define growth as ‘increasing profit’. If you’re looking to grow profit then there’re only two options: increase revenue or decrease costs. Growth is only good if the business maintains its gross profit, otherwise sales may be growing while the business runs out of cash. Let’s deal with decreasing costs first. There are