The dangers of do-it-yourself Franchising can be a great way to grow your business – but, asks Simon Lord, how do you set up for success? Recently, a research student contacted me to gather data on a thorny subject – franchisor failure rates. It’s a thorny subject because, although franchise people often say that the failure rate for franchisees is commendably low compared to that of independent small businesses, the failure rate for franchisors is considerably higher. When I went back through a ten-year-old database I was struck by just how many of the names were no longer with us – or, at least, no longer franchising. All of these companies started franchising with high hopes