Books

So you thought Facebook, YouTube and Twitter were huge? It seems newcomer Pinterest is outpacing them all – and as a marketer, you can’t afford to ignore this amazing new platform. Pinterest Power shows you how to market your business, sell your product and build your brand on what authors Jason Miles and Karen Lacey describe as ‘the world’s hottest social network’. You might wonder how you’ll ever find time for yet another social media platform – but after reading this book you should realise that you’ll actually save time by tapping into the phenomenon of ‘repinning’. See examples of successful Pinterest users who’re seeing thousands more visitors to their websites as a result of a careful, market-oriented pinning strategy.

If you’re looking for an inspiring local business book to digest over the holiday period, look no further than The Winemaker. Published to coincide with Villa Maria’s 50th vintage celebrations, this is the fascinating story of George Fistonich, New Zealand’s first New Zealand wine-industry knight, and a winery that had the most humble of beginnings in a small outbuilding in Mangere. Kerry Tyack’s book is a portrait of a determined, savvy and visionary New Zealander, whose life in wine mirrors the history of the modern New Zealand wine industry. This well-illustrated 320-page book reveals that George had a great instinct for wine and a real talent for picking winning employees – many of whom went on to successful careers within

Drawing on more than 30 years of experience interviewing stars from politics, business and the arts – from Bill Clinton to Angelina Jolie – award-winningjournalist Gavin Esler explains how to turn the power of stories to your advantage. In Lessons from the Top, Esler reveals the secret weapons of great leaders – fromplanting an ‘earwig’ in their listeners’ minds to showcasing their ‘star’ quality by giving people “something they’ll always remember”. These techniques can helpwith any goal says Esler – whether seeking a promotion or running for prime minister.This book is a great insider’s view into modern leadership – uncovering why politician’s business leaders and celebrities tell the stories they do. It shows how thesemethods can work for you too.

The sub-heading for Jim Huse’s book Revolutionise the Way You Work is “to realise your full potential”. It shows how you can use Microsoft Outlook to manage your work, day and business and substantially increase your efficiency and productivity. Huse has a background in psychology and business improvement. He combines these elements into a book that not only looks at the technical aspects of Outlook but also how it can match peoples’ needs.The book is available in three versions covering Outlook 2003, 2007 and 2010, and there are two main sections: the daily use of Outlook for calendar, email and contacts; and a deeper look into how different kinds of people work. The latter covers how you can best improve

I must admit to knowing very little about Sir Owen Glenn’s background prior to his media exposure in recent years. It wasn’t until I read this book that I realised just how humble his beginnings really were. Born in Calcutta, India, and raised in South Auckland, he developed an incredibly strong work ethic from a very young age which, assisted by a razor-sharp business mind, propelled him up the success ladder in the international logistics industry – where he was essentially a pioneer.But there’s no way you can summarise Owen Glenn’s life in a few sentences. Thankfully, at age 72, with his global transport conglomerate safely sold off, he has finally found the time to put pen to paper, to

Debbie’s productivity tips for busy people If email is taking up too much of your valuable time and your communication flow keeps getting clogged up – then help is here in the form of Debbie Mayo-Smith’s new book Conquer Your Email Overload. Fully revised and updated to cover Outlook 2010, this book shows you how to automatically sort incoming and outgoing emails; organise, file, search and fine emails simply and quickly; turn Contacts into a top marketing and communication tool; integrate and make good use of social media connections; and much more. The book is fully illustrated with step-by-step instructions and screen shots. Just think, you too can have an empty Inbox and use your Contacts, Calendar and Tasks to