
NZBusiness December 2011
COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.

Some employees are nothing but trouble. Dr Mary Casey offers up strategies for dealing with the seven difficult employee types. Every manager knows the frustration of a difficult employee in the workplace – from the late starter to the incessant whinger to the non-deliverer.

New technologies are helping to lock down business premises, stock and assets. Steve Hart looks at some of the latest trends in business security and surveillance. ecurity is something we all have to take far more seriously, according to a report by business services firm PwC.

2011 has been declared another difficult year for New Zealand’s hard-working exporters – but there have been some positives. Patricia Moore wraps up the year and showcases two shining examples of export initiative. Since the late 1700s New Zealand has exported goods to the world.
New Zealanders would buy more eco-friendly products if they had a greater understanding…

Auckland’s Eden Park is action central for the Rugby World Cup. So how has the surrounding Kingsland shopping district geared up for the influx of visitors? NZBusiness caught up with Kingsland Business Society manager Christine Foley. There has been a lot of media coverage about the economic benefits of the Rugby World Cup (RWC). One Auckland business district that’s ripe for increased patronage though, is largely unknown by most out-of-towners.
The Canterbury earthquakes helped elevate ‘cloud’ computing as a platform of choice for SMEs wanting to minimize their risk exposure. But does it have that silver lining for all businesses? Kevin Kevany reports. You might think New Zealand’s business owners – indeed every Kiwi with a computer – would have been on the phone to the nearest ‘cloud’ computing service provider on the morning after the first Christchurch earthquake. While terra firma was in turmoil in the months that followed, authorities from one end of the “shaky isles” to the other checked buildings and even speculated on where the next volcano might appear in our major city.

Serviced and virtual offices, business hubs and business centres are providing flexible, affordable accommodation solutions for a new breed of businesses. By Patricia Moore. There’s a revolution happening in office accommodation. Changing work habits and advances in technology, along with the need to cut costs wherever possible, have seen the development of new ways for businesses to present a professional image.

COVER STORY
Kiwis helping Kiwis: partners abroad
FEATURES
Serving the martini office revolution
Ready for kick-off
Degrees of leadership:
MBA Guide 2012
Cloud cover

On 1 September 2011 new provisions in the Copyright Act will come into force to try and deal with the problem of illegal file sharing over the Internet. Over the past two years debate has raged over what role an internet service provider (ISP) should have in helping to prevent illegal file sharing. That debate has influenced the shape of the new law. However, the new law doesn’t impact solely on ISPs.

Tell Simon is a new Internet-based customer feedback channel that can tell businesses exactly how they’re performing on customer service. Glenn Baker talks to its creators. Both brains behind Tell Simon have spent their careers helping businesses improve what they do for customers. NZBusiness readers will be familiar with Dr Ian Brooks regular ‘Customer Excellence’ columns. He regularly speaks on the subject of customer care and has written a number of books.
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Thursday 30 July 2026 | 7:00am – 9:00am
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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