Cooking up a storm
February 12, 2020
Winning the 2019 David Awards was one of many highlights last year for Christchurch’s Alex Watson and The Little Bone Broth Company.
Winning the 2019 David Awards was one of many highlights last year for Christchurch’s Alex Watson and The Little Bone Broth Company.
Sarah McMurray and Mark Ternent like to think of their business partnership as a Yin and Yang dynamic. It has served their IT business well over the years. They make an interesting
NZBusiness identifies the triggers that can lead to depression and anxiety amongst business owners, demystifies the subject, and shares some expert coalface advice.
NZBusiness sat down with both providers and users to better understand the benefits, the issues, and the realities of shared workspaces.
Overcoming adversity is the common theme throughout the December issue of NZBusiness.
When Yuri Aristarco and Daniela Burlando said ‘arrivederci’ to Italy, for life in Nelson and their artisan gelato business, they were committing themselves to a unique set of challenges. It’s
In this issue’s ‘Snippets’ section, there are some interesting figures from Stats NZ around the make-up of New Zealand’s business community. Two of the standout facts for me are that, in the 2018 financial year, small businesses (one to 19 employees) accounted for one-third of all businesses; and businesses with no employees, including the self-employed, accounted for 63.7 percent of businesses and 13.6 percent of sales. In 2018, again quoting Stats NZ, there were more than 160,000 small businesses in this country. We are a nation of small businesses – and one of the world’s most highly competitive marketplaces – due, in part, to our relatively small population. But on a recent trip to Thailand I was reminded that Southeast
“A leader without followers is just someone taking a walk.” Richard Conway shares some of the lessons that have helped him to become a better leader. I started Pure SEO in a country where I knew nobody, with $200 in my pocket. And leadership doesn’t come naturally to me. For years, I found it incredibly embarrassing to ask anyone to do anything. I remember sitting down to an important meeting in the early days of our business, and not having time to make a cup of tea beforehand. I asked one of our team members if they could make me one, and they jumped on it right away. Even though this could have been a daily routine, I felt awkward –
Part one of a two-part series on branding by Gary Cross – defining the difference between a brand and a brand name, and explaining how to create brand perception and bring your brand essence to life. A lot of people, when asked about their brand, will simply flourish their business card or point to the large letters emblazoned across their building and say “there, that’s my brand.” Well… no. Not really. That’s the ‘brand name’. A brand name is just one component of an overall brand. This confusion around a brand name and a brand is understandable. After all, the phrase ‘branding’ really got traction back in the nineteenth century. That’s when ranchers in America burned their mark onto their cattle
Jane Boyd was frustrated by the poor quality of pet accessories sold in New Zealand, so she quit her sales career to launch a business marketing the world’s best. Today Louis & Phoebe is on a roll. It was Phoebe who first greeted me at the Newmarket office where I was to interview Jane Boyd, the founder and owner of Louis & Phoebe Pet Boutique. Phoebe is a delightfully cute Cairn Terrier Schnauzer Cross and part-time receptionist and, as Jane informs me, a former rescue dog from the Humane Society. Phoebe is also modelling one of Louis & Phoebe’s brightly coloured pure leather collars, and while she settles for a quick snooze, Jane explains why she gave up a successful
Veronica Aris delivers clarity around implementing effective marketing and sales strategies, overcoming cross-border hurdles and some rules around branding. Understanding how to implement effective marketing and sales strategies while developing a ‘brand’ for your organisation is a complex and challenging assignment. “Organisations are often confused by the very term ‘marketing’, its actual value and effectiveness, where it sits in the company structure and, in today’s digital world, what to do with the wealth of customer data that is available,” says Veronica Aris, head of sales and marketing at The Icehouse, which provides business training and investment opportunities for SMEs and start-ups in New Zealand. “Successful marketing is about understanding the basics,” says Aris. “It’s about identifying the typical customer. ‘What
When should you think about, or be ready for, an exit or a succession plan? Richard Poole shares some advice on formulating a strategy to quit your business. As a business owner and one that works with many other business owners, I’ve found that most of us don’t have the time or inclination to answer the question of how we’re going to exit our business – especially when we’re deep in the usual day-to-day running of it. It seems a luxury that we would welcome with open arms; to sit back and think seriously about. However, something else always comes up, and if we aren’t banking as much money as we’d like or need to, then it simply won’t get
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