NZBusiness May 2006

NZB_MAY_06_Cov_0

NZBusiness May 2006

18  A word from the Attitude Doctor

A pandemic of unhealthy thinking is sweeping through our workplaces and impacting on productivity, morale and our vision to succeed.

By Glenn Baker.

 

 

21  Branding that differentiates

Why change a strong brand thats already ruling the roost? Carlene du Toit spoke to mortgage broker Miranda Caird.

 

 

24  Cover story: All ears, no action

The Small Business Advisory Group has identified many of the issues facing SMBs that require Government intervention; but while there has been much talk from policy makers, theres been very little action. By Mark Peart.

 

 

31  Small Business Expo lift-out guide

All you need to know about this eagerly awaited business expo held at the ASB Showgrounds in Aucklands Greenlane from 10-12 May.

 

 

44 Delivering the Goods

When it comes to managing freight and logistics, should business owners go DIY or leave it all to the professionals? Robin Major showcases a West Coast company with a well-balanced approach.

 

 

52  Connecting with your customers

Its essential that CRM software solutions are easy to use and flexible. They must successfully bridge the gaps between companies and customers.

By Patricia Moore.

 

 

58  Whos minding your data?

In just a few seconds a malicious online attack can leave your business stricken. Lynnaire Johnston lifts the lid on our slack attitude to IT security.

NZB_MAY_06_Cov_0

NZBusiness May 2006

18  A word from the Attitude Doctor

A pandemic of unhealthy thinking is sweeping through our workplaces and impacting on productivity, morale and our vision to succeed.

By Glenn Baker.

 

 

21  Branding that differentiates

Why change a strong brand thats already ruling the roost? Carlene du Toit spoke to mortgage broker Miranda Caird.

 

 

24  Cover story: All ears, no action

The Small Business Advisory Group has identified many of the issues facing SMBs that require Government intervention; but while there has been much talk from policy makers, theres been very little action. By Mark Peart.

 

 

31  Small Business Expo lift-out guide

All you need to know about this eagerly awaited business expo held at