NZBusiness May 2018

Customer focus-Lego

Talk to your customers

Logan Wedgwood reveals the best three questions that can improve your business this year. I’ve heard it said that 2018 is ‘The Year of the Customer’, and I have to

Kati Kasza 2 Evolu -CREDIT_Margot_Duane

Lessons that go skin deep

Sarah Sparks rides the roller-coaster of business ownership with Evolu founder Kati Kasza, and discovers the learnings run deep. Evolu botanical skincare started 21 years ago as a “well-funded hobby”,

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FROM THE EDITOR

NZBusiness May Issue – OUT NOW A DIGNIFIED, SATISFYING EXIT This magazine has always prided itself on delivering a balanced mix of stories that generally fall under the three headings

RAISING CAPITAL

Starting a business and growing it requires money – which is referred to as ‘capital’…

Defence Mechanisms

DEFENCE MECHANISMS

If you’re in business, you’re at risk – a target to all sorts of continuity exposures…

Wine

Grape Expectations

Replacing perfectly good vines with a new variety and repositioning brands is a bold, potentially risky thing to do for any vineyard…

Maya Brown Article

Social lessons

Content&Co is a social media agency born out of the brand building needs of Lewis Road Creamery. Three years on, its founders are in awe of its ability to ride the social media wave.   When you’re in charge of an emerging beverage brand looking to engage a social media agency capable of producing insightful, high impact content – but you’re unable to find one – what do you do? In 2015, with their legendary products about to seriously disrupt the local market, Lewis Road Creamery’s Angela Weeks and Peter Cullinane decided to stop looking for an agency and create their own.  Both had advertising backgrounds, so they had a natural head start. Content&Co was born. Angela and Peter quickly