As AI changes how customers research and choose brands, traditional marketing is being upended. Auckland’s The Optimisers highlights the rise of AI answers, agent-led recommendations, and the need for “machine legibility” to stay visible and relevant.
From airport kiosk hustle to global eSIM success, SimCorner is redefining how travellers stay connected across borders.
A digital marketing specialist says businesses are missing a golden opportunity to significantly increase their visibility to online audiences by not implementing a method vital to boosting the performance of their website. Companies which include content and blogs on their websites should make internal linking of these articles a top priority to improve their search engine ranking, according to digital marketing specialist Michael Knowles. Michael (pictured), a former Google Skills Trainer and university lecturer, founded ROAR Digital Marketing in 2016 and is sharing his advice on internal linking to help businesses understand the positive impact Search Engine Marketing (SEM) has on their commercial and brand performance. The fundamentals of internal linking involve adding clickable links from one piece of content to another
A new customer feedback platform is empowering SMEs to see what their customers are thinking in real-time and make improvements to grow the business. For as long as customer feedback platforms have been in play in New Zealand (roughly a decade), the tools have been highly sophisticated, relatively costly, time-intensive and frankly – reserved for the larger corporates who have the luxury to purchase them. Now, by offering a quick and simple plug-in solution that integrates with any businesses’ existing management software, Customer Radar has evolved to meet the needs of SMEs by offering one of the fastest set up times and most affordable pricing plans in the industry. Following the Covid pandemic, Kiwis, just like the rest of the
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin with a goal. Whether running paid search campaigns or putting all your resources toward achieving organic rankings, you’re working toward a specific goal. When Pure SEO began its journey in 2009, we never thought machine learning would play such a prominent role in online advertising. In 2020, Google shook the industry by announcing Performance Max campaigns. Officially launched in November 2021, Performance Max is goal-based and allows businesses to utilise outstanding automation technology. What is Performance Max? Google Ads offers many types of campaigns for businesses. If you’re not well-versed in digital
Richard Conway explains some simple SEO techniques that business owners can use to edge the competition. The past two years have cemented search engine optimisation (SEO) as perhaps the most important aspect of any business’s digital marketing strategy. If implemented properly, appearing organically on the first page of Google for the terms your target market is searching for is a proven way to drive sales, brand engagement, and loyalty. Google dominates the search engine landscape in New Zealand, accounting for more than 93 percent of all searches in this country. That’s a massive playing field for your marketing efforts. It’s also a level playing field. Google does not share its algorithms, so no business benefits from any insider information. The
Richard Conway went to five highly respected social media experts to share their best advice for business owners. Social media is an important and effective channel to engage with, and market to, your target audience. Whilst I’m not a professional social media expert, I manage to get inbound leads on a weekly basis through LinkedIn and have even had business through Twitter. LinkedIn is my main channel for business-to-business social media. I have about 6,000 followers and I try and put up informative, educational, and positive posts for my audience to engage with. At no point do I post salesy messages or engage with keyboard warriors. This month I have reached out to five social media experts I know and
Cathy Mellett walks you through the critical steps that will ensure your business is seen, heard and found online. One of the things I’ve witnessed, time and time again, is businesses spending large amounts of time and money to be seen and found online. In many cases, it is not having the impact and not working as well as they want. I am a numbers person and have spent the past 13 years working with tradies, franchises and larger enterprises. Prior to founding Net Branding in 2009, I had spent 30 years in information services management and advisory. Early on, I recognised both the potential and pitfalls for businesses in regard to social media and websites. Here are five crucial
Upcoming event
Thursday 30 July 2026 | 7:00am – 9:00am
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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Practical AI insights, Kiwi tech innovators, and the tools helping Kiwi SMEs compete on a global stage. It’s all packed into this special tech issue of NZBusiness.
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