Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
Fancy having your university fees covered by your customer loyalty scheme? University fees, divorce legal fees, shiny orthodontic braces and a new driveway are just some of the more unusual customer rewards Kiwis took home in 2022. Colin Samson, CEO and Certified Loyalty Marketing Professional of Incentive Solutions, which provides data-driven initiatives for B2B loyalty, consumer loyalty and employee engagement to some of New Zealand’s biggest companies, says that the days of a one-size-fits-all approach to loyalty rewards are long gone. Rather than branded merchandise, vouchers for a store, or one of 2022’s hottest gadgets, quirkier, and far more personalised rewards stood out among those that Incentive Solutions helped to deliver. Brands are always looking for ways to build customer loyalty,
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin with a goal. Whether running paid search campaigns or putting all your resources toward achieving organic rankings, you’re working toward a specific goal. When Pure SEO began its journey in 2009, we never thought machine learning would play such a prominent role in online advertising. In 2020, Google shook the industry by announcing Performance Max campaigns. Officially launched in November 2021, Performance Max is goal-based and allows businesses to utilise outstanding automation technology. What is Performance Max? Google Ads offers many types of campaigns for businesses. If you’re not well-versed in digital
Logan Wedgwood shares some marketing tactics that can lift your business in a recession. When things get difficult financially, the natural response is to look for savings. Costs you can cut. Things you don’t need. We tend to get more careful about where we choose to spend money. That’s all fine. It’s smart even. What is not talked about enough, however, is that sales make the pain go away. That’s right, the fastest way for things to feel less difficult is to make more sales. Sales fuel a healthy and resilient business, after all. And this abundance mentality, or that Kiwi ‘get after it’ attitude, isn’t talked about enough. It’s simple really; the more sales you make, the less you
Kiwi retailers’ current returns processes are frustrating customers and losing those businesses a good deal of money, says a leading e-commerce integration specialist. With 30 percent of all products purchased online likely to be ‘comebacks’, the returns process continues to be an underestimated cost to retailers. Many do not know the number of returns or resulting losses, and it is a source of frustration for Kiwi shoppers. According to NZ Post, New Zealanders spent more than $550m online on physical goods during the significant November sales events such as Click Frenzy, Singles’ Day, Black Friday and Cyber Monday. That equated to about 161,000 transactions per day. While that’s a lot of activity occurring in the e-commerce space, a 2021 study
Webflicks’ Lou Harness explains the latest video marketing trends for 2023 and beyond. You don’t need to be told, again, about the inexorable rise and rise of video. You want the nuance. The Webflicks team spent much of a very damp January talking, listening, reading and digesting to bring you all the intel on video marketing trends for 2023. Here are our key findings: Video marketing has stopped being optional and is now indisputably the ROI differentiator. There’s always change, there are always shifts and trends – such as the proliferation of short form video, AI-created content, ChatGPT, and the metaverse. Brands and businesses must move with it, explore and grow. Hold on to your core values, know what you’re trying to
As NZ’s tourism industry shifts its focus to long-term recovery, marketers must leverage insights-led customer engagement to generate sales and enhance the experience, writes Raviteja Dodda.
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