What is ethical marketing all about and why should your business engage in more ethical marketing practices? Alex Ford provides the answers. Everywhere you look, there’s a focus on sustainability and ethical practices. Businesses are using more environmentally friendly packaging, or printing less to save paper – but is their marketing ethical? Ethical marketing is a relatively new concept, and many people aren’t aware that such a thing even exists. But in a time where social media platforms are engaging in questionable practices, and our online worlds are saturated with more and more digital waste, businesses should be scrutinising the impact of their marketing practices What is ethical marketing? Ethical marketing encompasses many different things depending on what marketing