Sustainability

Ethical marketing

Why ethical marketing is the way of the future

What is ethical marketing all about and why should your business engage in more ethical marketing practices? Alex Ford provides the answers. Everywhere you look, there’s a focus on sustainability and ethical practices. Businesses are using more environmentally friendly packaging, or printing less to save paper – but is their marketing ethical? Ethical marketing is a relatively new concept, and many people aren’t aware that such a thing even exists. But in a time where social media platforms are engaging in questionable practices, and our online worlds are saturated with more and more digital waste, businesses should be scrutinising the impact of their marketing practices   What is ethical marketing? Ethical marketing encompasses many different things depending on what marketing

Finn Ross

Cashing in on carbon

New Zealand’s first voluntary carbon credit marketplace aims to restore native biodiversity and help the country reach its carbon zero goals by selling the first carbon credits exclusively from native forest. Climate change PhD candidate Finn Ross (pictured) is the young entrepreneurial founder of Carbonz (pronounced carbon zee). He says the foundation of the business is rooted in allowing Kiwi businesses and investors to maximise the impact of their carbon offsets via supporting native forest. “There is currently little liquidity in the New Zealand marketplace for carbon credits. Typically, carbon credits are sold in large blocks via the Emissions Trading Scheme with infrequent trades,” says Finn. “The existing Emissions Trading Scheme for carbon offset purchases is not well set up for

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Businesses urged to give feedback on modern slavery

A proposed new law to address modern slavery will have an impact on New Zealand’s SMEs and the sector is being urged to provide views on the planned legislation. The government has released a consultation document on laws to address modern slavery and worker exploitation which will create new responsibilities for all businesses, regardless of size. The proposal is unique to New Zealand’s business community – 98 percent of which comprises small to medium enterprises.  The proposed legislation outlines obligations for businesses to address worker exploitation in domestic supply chains – a growing problem for many New Zealand companies. The Minister for Workplace Relations and Safety, Michael Wood, says the aim of the proposed legislation is to protect vulnerable workers, strengthen

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Go circular to end supply chain chaos

If we don’t invest in the circular economy, we’ll soon be investing in more chaotic price rises and supply shortages. Do it now, and we can be world leaders in high value innovation, writes Andy Kenworthy. Modern New Zealand is an outpost of the industrialised lifestyle developed in the great land masses of the world. That lifestyle is currently unsustainable. It’s even more unsustainable on some remote islands in the middle of the South Pacific. A circular economy, where resources are never abandoned to become waste or pollution, is the only viable long-term option. The need for change is more acute in New Zealand than elsewhere. So we must take the lead. Our wake-up call came in 2018. China stopped

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