A new initiative is helping New Zealand businesses respond to a growing demand to take responsibility for the products they make and sell so they are not ending up in landfill, writes Phil Crawford. The Aotearoa Product Stewardship Campaign encourages businesses to offer end-of-life solutions for their products and promotes organisations that are leading the way. A key aim is to reduce the 2.5 million tonnes of waste going to landfill every year in New Zealand. “That’s bad for the environment, it’s costing our country millions of dollars every year, contributing to our carbon emissions and it’s a shocking waste of valuable resources,” says James Griffin, General Manager Projects and Advisory at the Sustainable Business Network (SBN). The campaign is