Sustainability

Fairtrade

Rise of the conscious consumer

More Kiwis are willing to pay for ethical products than ever before. A new report reveals that 71% are willing to pay more to get the best organic, sustainable and ethically produced products available. Three out of every four Kiwis are likely to pay more for organic, sustainable and ethically produced products than they were in 2015, with Fairtrade and the Eco Store recognised as leading sustainable brands in New Zealand.  According to Colmar Brunton’s Better Futures Report 2016, which surveyed more than 13,000 people throughout New Zealand, 71% of consumers said they were prepared to pay more for sustainable and ethically produced products, a six percent year-on-year increase from 2014.  Highlighting the Kiwi passion for sustainability and ethics, 83% of

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