Richard Conway explains how AI technology can streamline your workflow and boost creativity. I believe we are at a pivotal moment in history. In November 2022, OpenAI, funded by Microsoft among others, launched ChatGPT. The uptake was immediate, and adoption was profound. As of January 2023, there were more than 13 million daily visitors and more than 100 million users. Technology like this (and Google’s equivalent, Bard) is set to disrupt many industries, including digital marketing. Generative AI (artificial intelligence) can create a blog post based on defined parameters in seconds; the technology can debug code, write a poem, and even create a business plan – and we are only just scratching the surface. Many companies have already started leveraging