More than 80 percent of people don’t independently verify AI-generated information. As AI becomes the first place customers go for answers, that trust is creating a new challenge for New Zealand businesses.
AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?
Twelve months after its launch, Richard Conway reviews the benefits of Google’s automated targeting technology. Multiple decades in the digital marketing industry have taught me that all marketing strategies begin with a goal. Whether running paid search campaigns or putting all your resources toward achieving organic rankings, you’re working toward a specific goal. When Pure SEO began its journey in 2009, we never thought machine learning would play such a prominent role in online advertising. In 2020, Google shook the industry by announcing Performance Max campaigns. Officially launched in November 2021, Performance Max is goal-based and allows businesses to utilise outstanding automation technology. What is Performance Max? Google Ads offers many types of campaigns for businesses. If you’re not well-versed in digital
Buyers face a bewildering array of smartphone options and prices in 2023. Our technology specialist Bill Bennett provides a guide to the best phones.
Most New Zealanders believe it is not easy to protect their information online and they find the idea of being more in control of their digital identity appealing. This is according to a recently released Digital Identity New Zealand (DINZ) survey. DINZ is a not-for-profit member association of the New Zealand Tech Alliance and their latest research highlights issues holding back more rapid uptake of digital identity and the growth of the digital economy have remained consistent for the past four years. Their study found that: 90 percent of New Zealanders believe it is not easy to protect their information online. 90 percent of New Zealanders find the idea of being more in control of their digital identity appealing. 78
Pioneering Wellington e-motorcycle maker FTN Motion has pulled off another incredible innovation – a plant-based bike body made from hemp. Hemp is the new secret sauce in FTN Motion’s pioneering Streetdog e-motorcycle (pictured below), as the Wellington start-up gets ready to release its first 100 bikes – with the natural fibre playing a crucial role in the body of the bike. It’s a New Zealand first inspired by a local surfboard maker. Highly resilient and lightweight, the new hemp composite weighs less than fibreglass, is durable and can absorb impact. Better for the environment and safer to work with in the manufacturing process, hemp material is applied in layers, where the weave can conform to the shape of the motorcycle
Poly, in partnership with renowned authority on modern etiquette Debrett’s, has created a guide for etiquette in the hybrid workplace. The guide offers updated advice for the hybrid work era at a time when etiquette in the office – whether at home or at work – has never been more important. “With people increasingly splitting their time between the office and home, how we conduct ourselves at work has changed drastically,” says Liz Wyse, Etiquette Advisor at Debrett’s. “It’s clear that hybrid working offers many benefits, including greater flexibility and a better work-life balance. However, that’s not an excuse to let etiquette slip, and standards should stay the same regardless of where you’re working from. What’s the dress code when
Ackama is a forward-thinking Trans-Tasman software company with an inspiring track-record and a heart for positive social impact. Not surprisingly, like many significant software technology developers, Ackama has kept a relatively low public profile over the years, and comes from humble beginnings. Its journey began in September 2010 when Breccan McLeod-Lundy started out as an independent contractor and web developer in Wellington. His business name Rabid Technologies was a reflection of his eagerness and enthusiasm to produce great work. Josh Forde subsequently joined Breccan in the business, helping to grow more ambitious solutions, and rather than complain about government social good projects the two realised they would have to become an established and formidable influencer themselves. Around the same time
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Thursday 30 July 2026 | 7:00am – 9:00am
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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