NZBusiness March 2008

Biz Shorts
MAKING SURE THE PRICE IS RIGHT 
Charging your customers the right price is the key to making your profit margins right.
BRANCHING OUT TimberTECH is using the franchise business model and a tailored management system to achieve its goals. 
TWO MEN AND A HOT TUB
Two Christchurch craftsmen have harnessed an ancient method to help de-stress, and business is booming. 
THE RELUCTANT BUSINESS WOMAN
It took almost seven years for Kim Wyatt to get serious about growing her business. 
A NEW LEVEL OF CONSCIOUSNESS
Kimberley Paterson explains the LOHAS phenomenon. 
THE ART OF MATCH-MAKING
Sasha Madarasz runs a successful business introducing single people. 
THE DISHWASHER WHO NEVER GAVE UP 
The inspiring story of Ian Coker’s three-year journey towards business success.
HOW’S YOUR IP PORTFOLIO? If your intellectual property is not ready for the due diligence spotlight, you could be in for a nasty shock when you sell your business.

FEATURES
COVER STORY: ‘TIL DEATH DO US PART?
With employment levels at an all-time high and many baby boomers opting to stay in the workforce, employers must know how to successfully manage their older workers. Ruth Le Pla has this special report on New Zealand’s ageing workforce.
THE GOOD, KEEN PHARMACIST
He’s young, ambitious, and has a talent for turning pharmacies into top performing businesses. NZBusiness talks to Young Pharmacist of the Year, Glenn Mills. 
THE CHEQUE’S IN THE MAIL – YEAH RIGHT!
Patricia Moore explodes some myths and provides some useful tips on the thorny issue of credit control and debt management. 
A BEGINNER’S GUIDE TO EVENT PLANNING
So you’ve been given the job of organising a business event for your company and have no idea where to begin? NZBusiness has good advice for novice conference and seminar organisers. 
A 360-DEGREE VIEW OF YOUR CUSTOMERS
CRM systems designed to help businesses manage customer relationships are evolving fast. But how do you choose between the many CRM vendors? And which CRM model is right for your business? Vikki Bland sheds some light.