
NZBusiness December 2011
COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

COVER STORY
From mighty seeds – the NZ2011 Business Club
FEATURES
To market, to market – export initiative.
Online marketing
Security check

Kevin Kevany looks at online marketing in a world of hyper-connected, super-empowered individuals. How seriously should we be taking online marketing? Every owner/manager of an SME anywhere in the world struggles from the morning alarm – usually at least six times a week – right through to collapsing on the bed late, just to get on top of yesterday and today.

Some employees are nothing but trouble. Dr Mary Casey offers up strategies for dealing with the seven difficult employee types. Every manager knows the frustration of a difficult employee in the workplace – from the late starter to the incessant whinger to the non-deliverer.

New technologies are helping to lock down business premises, stock and assets. Steve Hart looks at some of the latest trends in business security and surveillance. ecurity is something we all have to take far more seriously, according to a report by business services firm PwC.

2011 has been declared another difficult year for New Zealand’s hard-working exporters – but there have been some positives. Patricia Moore wraps up the year and showcases two shining examples of export initiative. Since the late 1700s New Zealand has exported goods to the world.
New Zealanders would buy more eco-friendly products if they had a greater understanding…

Risk management is all about being on the ‘front-foot’ and it must reach across your entire operation. By Kevin Kevany. You are the owner/manager or a long-serving employee of a reasonably successful small business. It’s Thursday morning and the week is nearly done; but Friday usually is a little crazy.

Modern businesses are looking for seamless communications solutions that integrate both fixed and mobile applications. Glenn Baker went to some major solution providers to learn about the benefits of unified communications technology – and why now’s a good time to upgrade. Mention the term ‘unified communications’ to a business owner and you’ll quickly notice a definite glaze over the eyes. It’s a concept that’s been around for a while, quietly impacting on the face of business communications, but when it comes to understanding the concept many business owners find it hard to get their head around it. “

Aaron Wallace looks at governance challenges facing SMEs and offers some pointers on how to get a board up and running. In today’s competitive market, we’ve managed to wave goodbye to the good old days of running our businesses by the seat of our pants. The low hanging fruit have been picked and we’re being challenged to find ground-breaking ways to climb the ladder to reach our new markets.

COVER STORY
Growing pains made easy
FEATURES
Survival tactics
Not just a tool;
The amazing business
World of unified comms
Aspire to be the very best you can be in business management? For all-round business leadership skills there’s still no substitute for the MBA. Glenn Baker reports on the latest market developments and has helpful feedback from current students and recent graduates. One of the first questions raised whenever somebody announces that they’re embarking on an MBA is inevitably, “is it still relevant?” The answer,

Peter Boyes analyses two client-mentor relationships to learn why they work so successfully. Demand from SMEs is high according to Business Mentors New Zealand (BMNZ), the nation’s only not-for-profit mentoring organisation, and it’s not just start ups and fledging companies seeking help. Many older companies are seeking help for the first time and this is not just a sign of a chilly economic climate.
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Thursday 30 July 2026 | 7:00am – 9:00am
📍 Covert Theatre, 51 Mackelvie Street, Grey Lynn, Auckland
Everyone talks about the importance of business strategy, but what does it actually mean in practice? Strategy trainer Ryan Sproull cuts through the jargon to give SME owners a clear, practical framework for thinking strategically about their business.
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