2019

New Zealand Trade & Enterprise’s ‘Doing Business in Mexico & Peru’ seminar in September opened the eyes of Kiwi exporters to the opportunities presented by the two fast emerging markets. NZBusiness was there. It began with a slick video and some impressive facts highlighting the improved trading relationship and opportunities between New Zealand and the countries of Mexico and Peru. Notably, New Zealand enjoys two-way trade worth close to $800 million per annum with Mexico and F&P Healthcare’s factories there manufacture around a third of the company’s production.  Further south, Peru is our third-largest export market in Latin America. We already have strong ties across both markets – but there is so much more potential presenting itself as we go

Grin Natural is a Kiwi oral care brand taking export markets by storm, and for its GM Tara Tan its success is the result of a well-considered strategy and a total team effort. At the 2019 Air New Zealand Cargo ExportNZ Awards in June, a New Zealand brand marketing 100 percent natural toothbrushes and eco-friendly oral care essentials came out of almost nowhere to win the DHL Best Emerging Business (for Goods Exports). Judges commented that a cornerstone of Grin Natural’s strategy was understanding that to succeed in the highly competitive oral healthcare market with an innovative new premium natural product, you needed to begin with consumer education and a cost-effective sales channel.  This has indeed been the approach taken