Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.
Full-scale loyalty programmes are expensive, complex and slow to roll out, but a gift card programme can deliver many of the same benefits in a fraction of the time, and customers pay you upfront for the privilege.
‘The Beards’ is a new name and fresh look given to a top New Zealand production company. Here’s the story behind the rebrand. Since its founding days in the Southern Alps of New Zealand, Production Company Two Bearded Men has grown, evolved and become renowned across the globe for storytelling of the highest calibre. To reflect their extended offering, they have rebranded as ‘The Beards’ with a fresh look to match. After developing a new positioning that spoke to their knack for delivering epic & heartfelt tales, ‘The Beards’ engaged the talented folks at Auckland design agency ‘Fuman’ to craft a brand that paid homage to the legendary storytellers who have gone before us. The likes of Aristotle and Plato,
Content creators of all types now have the ability to easily live stream their content and get paid for it, thanks to Vidzing, a new Kiwi streaming service. Launched at a time when all performing arts and live events were closed due to the Level Four lockdown, Vidzing is said to be the perfect streaming service for the times. Content providers will be able to live-stream events via Vidzing to a paying audience, who have booked and paid for a “virtual seat” at the show. The platform is free to the content provider, which earns revenue via Vidzing – a streaming service, video channel storehouse and ticketing agency rolled into one. Developed and operated by mother and son team Kimberley Ramsay
Wellington International Airport is home to a unique moped-class electric motorcycle, with its very own FTN Motion Streetdog taking centre stage in the terminal. The special edition 100 percent electric Streetdog marks the first release from the capital-based start up, and has been designed in collaboration with celebrated local artist, Gina Kiel. FTN Motion’s mission is to make the world’s most beautiful moped-class electric motorcycles, while reducing congestion, commute times and pressure on the planet, say co-founders Kendall Bristow and Luke Sinclair, who designed and created the Streetdog in Wellington, and saw demand sell out the first release in just days. With a massive 100km range of real life mixed-city commuting, 50km top speed, room for a pillion and 30L of
Before the current lockdown, figures from Marketview ranked Karangahape Road the highest performing Business Improvement District of all 66 BIDs across Auckland for the past three months. Customer spending at Karangahape Road businesses from May to July 2021 was 25.9 percent higher than the previous three months (February to April). The value of each transaction also increased by 3.3 percent in the same period. Michael Richardson, Manager of the Karangahape Road Business Association (KBA), says: “This lockdown will hurt us. But we’ve recovered once. I’m sure we can do it again.” He attributes the business improvements from May to July to the new street enhancements delivered by Auckland Council and Auckland Transport, the public celebration of the new street on
Ed Ackman shares 11 time-honoured marketing principles that are just as relevant as ever in a digital business world. I’m a dinosaur. I had advertising and marketing companies, but that was a while ago when the only marketing choices were radio, print, poster and TV. It got me wondering if the basic marketing techniques that worked so well then would do the same in the digital age. There was only one way to find out. So five years ago I built a prototype product, set up a Chinese manufacturer, built a site on Weebly and launched. It worked well enough that three years later I had a large chunk of cash in the bank, and a problem. It was growing
August marks a significant milestone in the evolution of TikTok For Business in New Zealand as it launches its new self-service advertising platform. TikTok celebrates storytellers and since launching the TikTok For Business platform in Australia and New Zealand it says it has witnessed the positive impact that creativity and storytelling from brands has on the TikTok community. “On TikTok, brands have the opportunity to create meaningful content that speaks to the community and invites them in to join a conversation,” says Simon Connolly, SMB Team Lead, Global Business Solutions, for TikTok Australia and New Zealand. “And what’s truly unique is that advertisers can place their brand at the forefront of innovative storytelling and creative content to connect to audiences
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