Lead

Growth by digital design

Two years after leaving corporate life, Josh Burgisser built Burgs Digital into a full-stack marketing agency. He talks to David Nothling-Demmer about the attention economy, why video isn’t optional for small businesses showing up online, and convincing his own father to become a client.

The IP paradox: When IP helps and hinders entrepreneurship

New Zealand research into scientist-entrepreneurs has identified an “IP paradox”: Intellectual property is seen as essential to start-up success, yet often experienced as a costly, complex barrier. Here’s what the findings mean for founders, investors and the wider SME community.

When hard work stops creating value

New Zealand’s productivity gap with countries like Finland isn’t about effort, it’s about clarity. Elliot Royce argues that as businesses grow, complexity quietly crowds out a shared understanding of what actually creates value, turning productivity into a symptom rather than the real problem.

The hidden vulnerability inside many successful SMEs

Many successful SMEs rely heavily on their founders, leaving businesses vulnerable if key decisions suddenly can’t be made. Clear governance and succession planning are crucial to protect both the company and the family.