Tech

Forget the AI hype, follow the data

AI is having its “peak hype” moment, but beneath the noise there is a very practical question most New Zealand business owners are asking: Will this actually help my business run better, or is it just another shiny tech distraction?

Yen Gin 8

Marketing in the new frontier

YEN is a young Christchurch gin distiller utilising NFTs to market its product internationally. It’s a disruptive strategy and it’s already succeeding beyond initial expectations. By editor Glenn Baker. In 2020 3D-artist and creative director Blue Hamel, recently returned from New York, along with gin bar co-owner and mixologist Luke Dawkins hatched the idea of producing not just a new gin brand, but also a uniquely millennial/Gen Z-oriented consumer experience based around the emerging NFT digital asset class. Despite many people still playing catch-up on the potential of cryptocurrency, NFTs (non-fungible tokens) have already made a mark on the world. Stored (or ‘minted’) in a crypto digital wallet, these tokens exist permanently, each with its own unique digital serial number.

GettyImages-1223487370 copy

Q&A: How the Internet saved business

InternetNZ’s interim CEO Andrew Cushen sheds some light on business Internet usage, domain name trends and emerging Internet-enabled technologies. NZB: From your recent discussions with the business community, what are the main concerns they have around Internet usage in 2022? ANDREW: Lockdown and Covid-19 have changed a lot of expectations. Two particular trends show through in the conversation. Firstly, that it is leading to a new wave of digitisation in business. We’ve seen an increase in domain name registrations as more organisations look to establish or revitalise their online presence. As a result of that, there are now more than 740,000 .nz domain names registered. This growth during lockdown is similar to many other countries, as businesses looked to retain

Business software-generic

When business is digitised, but disconnected

Half of New Zealand’s SMEs report multiple digital solutions are hindering, not helping, business. A new MYOB survey has revealed that businesses are wasting $334m annually on unused digital tools. New Zealand’s small and medium sized enterprises are collectively investing half a billion dollars ($501m) each year on digital solutions to help improve business operations. However, half of these businesses are finding some of these tools are in fact hindering them, according to new research from business management platform, MYOB. In a survey of more than 500 New Zealand SMEs, half say they are currently experiencing ‘bad digitisation’ – where some of their business management software apps and tools are running in silos, rather than seamlessly integrating with each other. The research

Data security-Datacom sml

Why your data needs to be under local law

Darren Hopper explains what data sovereignty is and why storing your business data locally isn’t enough to keep it safe. Data has been dubbed “the new global currency”, but it’s a currency that can rapidly lose its value if companies don’t ensure they have the right protections in place.  One of the issues leaving companies and their data at risk is a flawed understanding of the concept of data sovereignty vs data residency – and how the differences between the two can impact governance and access. Data sovereignty provides government with the means to prevent unvetted access by foreign contractors, support staff and other entities to sensitive government data; data residency does not. Data residency designates the physical location where

DDR4-XLR8-Desktop-RGB-Silver-bk-x2

BIZTECH: PNY launches XLR8 Gaming EPIC-X RGBDDR4 Silver 3200MHz and 3600MHz desktop memory

XLR8 Gaming EPIC-X RGBSilver DDR4 Memory is designed for gamers and enthusiasts and offers a brilliant RGB design combined with extreme overclocked performance, taking any PC that uses it to the extreme. EPIC-X RGB – Synchronise with mainstream motherboards and control your colour experience Extreme Performance – Pushes the limit with aggressive speed, low latency, and extreme overclocking capabilities XMP 2.0 Support – Super easy overlocking and runs at top speed Cool Under Pressure – Overclocking made simple for top speed performance The ethos behind XLR8 Gaming EPIC-X RGBSilver DDR4 Memory is for its users to destroy the competition on the outside whilst looking good on the inside. PNY has covered every base with its elite DDR4 RGB Silver 3200MHz CL16 and 3600MHz

G415_A1_Image_L(Side)

BIZTECH: D-Link launches G415 AX1500 4G Smart Router

The G415 is an AX1500 4G Smart Router that allows you to use your mobile carrier’s SIM card to share your 3G and 4G mobile network access through a dedicated Wi-Fi 6 network or any of its three Gigabit ports. With its LTE CAT 4 support, you can also download at up to 150Mbps, enabling you to stream in 4K, make conference calls and surf the web seamlessly, without having a fixed broadband connection. Designed with built-in EAGLE PRO AI capabilities and by using the clever EAGLE PRO AI App, the G415 analyses traffic and optimises the home network through its AI Engine and some very clever functionality. Firstly, the AI Wi-Fi Optimiser continuously scans and monitors the network to keep users connected to

Stay ahead with NZBusiness

Get practical insights, expert advice, and the latest from New Zealand’s SME community — delivered straight to your inbox in our fortnightly newsletter. Plus, access our latest digital issues anytime.