101 Ways to Sell More of Anything to Anyone

When asked “What is the best way to make a business more profitable?” Andrew Griffiths responds “Learn how to sell!”

Now more than ever is the time to make the most of every business opportunity, but the Australian marketing consultant, speaker and business author says, most businesses don’t sell, they simply collect money.

Once again Griffiths uses an easy to follow ‘101 ways to’ formula, in his eighth guide for achieving business success by getting back to the solid values of selling.

When it comes to selling, Griffiths advocates the need to love what you do, be passionate about what you sell and enjoy the rewards that will come your way on every level. But most of all to have as much fun as possible. 

Griffith’s says his ideas are not based on sales courses or training, but on experience backed up by reading hundreds of top sales books.

The advice comes in 13 sections, plus 20 bonus tips and can be read from cover to cover or by picking a section that is of particular interest. 

Each section comes with an appropriate saying and a blank page or two at the end to write your own action plan. There’s also a list of recommended reading and websites.

The book addresses the ten biggest and most common sales mistakes – not being prepared; not looking the part; not having enough knowledge; not asking the right questions; not listening to the customer; not getting back to the customer as promised; not having clear, specific sales goals; not reading the customer; not being compelling and not caring about the sale.

With ever increasing communication options available, Griffiths’ recommendations extend from face to face and phone selling, to promoting business online. 

The importance of rehearsing sales presentations includes a reminder to perfect your ‘elevator pitch’ – a 30 seconds or less spiel that will convince someone to buy something from you. 

Amongst other useful information are ways to find customers even when everyone else says there are none around and why often the most difficult customers become your greatest fans. 

It’s a book well-timed to refresh your selling techniques.