The zero-cost loyalty strategy: The humble gift card is your secret weapon
Talk to almost any New Zealand franchise network and bring up customer loyalty, and you will likely hear a chorus of predictable groans. You’ll hear about eye-watering development costs, complex data integrations, and frustrated franchisees.
In a tight economic climate, Kiwi businesses know they need a way to keep customers coming back. But in a franchise network, we hear a common refrain: “Our franchisees question the value in central marketing initiatives,” or “A loyalty programme is just too expensive to roll out right now.”
