Over the past decade, there’s been a social push across Aotearoa New Zealand towards normalising the everyday use of Te Reo Māori, and with good reason. It’s an integral part of our cultural heritage, our national history, and, right now, it is in real danger of being lost. Significant, focused measures must be undertaken to keep it alive. For businesses, this means going beyond ‘tokenism’ or ‘window dressing’ and embracing the use of Te Reo Māori in everyday activities, transactions with customers and interactions between staff. For years, we’ve been greeted on Te Araraurangi-Air New Zealand flights in both English and Te Reo Māori. In recent times, many other NZ-based businesses and government organisations, too, have begun incorporating Te Reo